Catch up on the latest in incentivized engagement


3 Ways Brands Can Solidify a Brand Message Using Free and Publicly Available Assets

Not every aspect of strategies has to break the bank....


The Newest Loyalty Incentive—Offering Stock In the Company

As brands invest more and more into strategies designed to foster greater loyalty from their customers, billions are being spent annually on CRM, consumer data, surprise and delight programs and more....


Four FAQs From RampUp 2019

RampUp (hosted by LiveRamp) gave us the opportunity to reconnect with and learn from some of the smartest and most interesting people from the worlds of big data and marketing. ...


4 Myths About Consumer Incentives

For years, marketers have leveraged a wide range of incentives such as coupons, rebates, sweepstakes and loyalty programs to motivate consumer behavior....