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AMC

Jumanji: The Next Level


Turn passive viewing into active viewing

Objective

Breed excitement around the premiere of Jumanji: The Next Level and drive ticket pre-sales for AMC.


Solution

Leading up to the release of the new Jumanji film, AMC turned the passive trailer-viewing experience into an interactive board game. Players unlocked exclusive movie content and chances to win throughout the game. To complete the full experience—and earn a chance to win a real-life Jumanji adventure—movie-goers had to pre-order their Jumanji ticket from AMC.