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Buffalo Wild Wings

Blazin’ or Bust Bracket Challenge


Use gamification to drive on-premise traffic

Objective

Make Buffalo Wild Wings the destination for March Madness.


Solution

Guests could earn points for correctly guessing a bracket, and completing other activities, like answering trivia, or checking in to a Buffalo Wild Wings during March Madness. The guests who scored the most points earned bragging rights, and different levels of prizes based on their scores. Everyone who participated earned an entry into the grand prize sweepstakes for a trip to the Final Four.