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Buffalo Wild Wings

Blazin’ or Bust Bracket Challenge

Use gamification to drive on-premise traffic


Make Buffalo Wild Wings the destination for March Madness.


Guests could earn points for correctly guessing a bracket, and completing other activities, like answering trivia, or checking in to a Buffalo Wild Wings during March Madness. The guests who scored the most points earned bragging rights, and different levels of prizes based on their scores. Everyone who participated earned an entry into the grand prize sweepstakes for a trip to the Final Four.

PrizeLogic is now part of Clarus Commerce, the leader in premium loyalty solutions.