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Capital One

Free Lunch Sweepstakes

Foster new mobile app behavior



Communicate the convenience and motivate the adoption of mobile deposits.


To encourage late-adopting customers to skip the branch during their lunch break and enjoy the convenience of mobile banking, Capital One offered them a chance to win free lunch for a year each time they made a deposit on their phone.

PrizeLogic is now part of Clarus Commerce, the leader in premium loyalty solutions.