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Disney Parks

Cars Land Racers


Drive awareness of a new product launch

Advergame


Objective

Generate excitement amongst Disney’s California Adventure fans about the new Cars Land attractions.


Solution

The Cars Land Racers mobile microsite featured three custom advergames each based on a newly opened park attraction. In-park signage invited guests to play while waiting in the queues, and each game employed gamified elements like leaderboards, achievement badges and the ability to challenge friends.


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