Disney Parks


Stick Figure Families

Label Maker


Objective

Drive acquisition and generate rich consumer insight while strengthening brand affinity.



Solution

We invited Disney fans to “Build Your Disney Family” by providing information about themselves to create individual "stick figure" family members — including pets — represented in Disney Parks-themed attire.

The more details Disney fans provided about themselves, the more customization options they unlocked, and the more personalized their Disney Stick Figure Families became.

With this unique incentive offer, consumers could provide their home address to have their Disney Family sent to them as a vinyl sticker — which they could proudly display on their vehicle bumper or other personal items.