Dr. Seuss LLC


Kid, You'll Move Mountains

Contest


Objective

Celebrate the 25th anniversary of Dr. Seuss’ Oh the Places You’ll Go! by rewarding outstanding young students with academic scholarships with the goal of reconnecting with parents who grew up with the book.



Solution

The Kid, You’ll Move Mountains Essay Contest was designed to recognize student achievement in five academic categories: Science, Technology, Engineering, Art and Math by awarding $10,000 scholarship funds in each "STEAM" discipline.

Inspired by the book, the online entry experience featured actual illustrative assets from the author and instructional copy formatted entirely in rhymes. Within the approved submissions gallery, each child’s photo was displayed in an illustrated sky, alluding to grand prize: an exclusive chance to ride on the Goodyear® Blimp.

Users could vote for their favorite nominee daily, and earned an entry for a chance to win $500 for each vote they cast.