E. & J. Gallo Winery


La Marca Label Maker

Label Maker


Objective

Drive sales of La Marca Prosecco through a gift with purchase offer that reinforces the brand position as the perfect present for any occasion.



Solution

We launched the La Marca Label Maker program, giving consumers the means to turn the product into a uniquely personalized gift.

Specially marked La Marca Prosecco bottles drive consumers to the Label Maker site where they can create free customized labels that can be applied directly to bottles — making their thoughtful gifts even more personal.

By creating their own custom La Marca labels for group celebrations like parties and showers, consumers are helping to proliferate the program and inspiring guests to make their own labels for future occasions.