eBay


The Level Up Challenege

Engagement Hub


Objective

Incentivize eBay shoppers to list and sell items — which requires more effort than simply buying — with an educational program outlining the process and the benefits.



Solution

We launched "The Level Up Challenge" — a rewards program devised by eBay that utilized gamification principles to encourage users to complete tasks in order to earn points and “level up” for a chance to win bigger and better prizes.

Activities like watching video tutorials about selling on eBay, answering trivia questions related to the process, and referring friends to play earned users incremental entries. And when participating eBay users listed and sold items, they earned enough points to “level up” to better prize tiers — going from a chance to win eBay.com gift cards all the way to a shot at tablets and gaming consoles.

By "Leveling Up" eBay users not only put extra cash in their pockets, they also helped increase revenue for the brand.