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General Mills

Retro Game Night


Partner to achieve shared objectives

Objective

Advertise General Mills’ breakfast and snack portfolio at Target.com with a shoppable activation.


Solution

Playing off the nostalgia of its brands, General Mills partnered with Target to bring fun back to the table through family game night. By stocking up on 3 qualifying items, shoppers were rewarded with a $5 Target digital gift card they could use toward the purchase of a retro board game. Shoppers could purchase the participating products at Target.com’s online General Mills store, accessed through the promotion’s home page.