• Our Platform
  • Our Platform

    Our Customer Data Platform seamlessly combines industry leading insights with turnkey data activation to more effectively drive behavior across the customer journey.

    quick picks logo

    Our turnkey solution that provides executional flexibility and cost savings, all within an expedited timeline.

    Learn More

HONEY BUNCHES OF OATS

Scrat’s Space Escape


Leverage partner assets to create games that sustain engagement

Objective

Drive sales and consumer excitement for Honey Bunches of Oats, and the new Ice Age: Collision Course movie.


Solution

Consumers entered on-pack codes from Honey Bunches of Oats for chances to instantly win Fandango movie tickets for the new Ice Age movie. For every code entered, they also earned a sweepstakes entry for a VIP behind-the-scenes studio tour. To keep consumers engaged, there was a for-fun advergame where they helped Scrat navigate space obstacles and eat Honey Bunches Oats along the way.