HONEY BUNCHES OF OATS
Scrat’s Space Escape
Leverage partner assets to create games that sustain engagement
Objective
Drive sales and consumer excitement for Honey Bunches of Oats, and the new Ice Age: Collision Course movie.
Solution
Consumers entered on-pack codes from Honey Bunches of Oats for chances to instantly win Fandango movie tickets for the new Ice Age movie. For every code entered, they also earned a sweepstakes entry for a VIP behind-the-scenes studio tour. To keep consumers engaged, there was a for-fun advergame where they helped Scrat navigate space obstacles and eat Honey Bunches Oats along the way.
