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Scrat’s Space Escape

Leverage partner assets to create games that sustain engagement


Drive sales and consumer excitement for Honey Bunches of Oats, and the new Ice Age: Collision Course movie.


Consumers entered on-pack codes from Honey Bunches of Oats for chances to instantly win Fandango movie tickets for the new Ice Age movie. For every code entered, they also earned a sweepstakes entry for a VIP behind-the-scenes studio tour. To keep consumers engaged, there was a for-fun advergame where they helped Scrat navigate space obstacles and eat Honey Bunches Oats along the way.

PrizeLogic is now part of Clarus Commerce, the leader in premium loyalty solutions.