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InterContinental Hotels Group

Priceless Experiences Await


Use brand partners to stimulate social advocacy

Social Kickbacks


Objective

Generate authentic consumer endorsements of the brand on social media channels.


Solution

In partnership with Mastercard, IHG Rewards Club Members posted photos of their favorite travel memories for a chance to win one of four curated Priceless Experience vacation packages, organically promoting IHG travel destinations on behalf of the brand.