InterContinental Hotels Group
Priceless Experiences Await
Use brand partners to stimulate social advocacy
Social Kickbacks
Objective
Generate authentic consumer endorsements of the brand on social media channels.



Solution
In partnership with Mastercard, IHG Rewards Club Members posted photos of their favorite travel memories for a chance to win one of four curated Priceless Experience vacation packages, organically promoting IHG travel destinations on behalf of the brand.