Music Experience of a Lifetime
Amplify event sponsorship
Real-time Instant Win (Fire Drill) & Sweepstakes
Activate the event sponsorship of JBL Fest 2018 in order to drive sales and build the brand’s database.
Consumers selected an avatar to represent themselves in a virtual music festival, and one avatar was selected daily to instantly score a JBL brand product. And all virtual attendees each day earned a chance to win a trip to JBL Fest in Las Vegas. To drive sales, participants could upload JBL product receipts from participating retailers on the VIP sweepstakes site for a chance to experience JBL Fest like a true A-Lister.