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Jim Beam Brands

Bourbon Revival

Educate & drive consideration in-store


Increase consideration and sales of the brand’s premium bourbon portfolio.


Consumers received a digital Bourbon Passport and could earn stamps toward guaranteed reward items by taking quizzes, sharing recipes and more. Purchasing one of six participating brands allowed customers to level up and earn incrementally more valuable rewards designed to make their bourbon-drinking experiences even better.

PrizeLogic is now part of Clarus Commerce, the leader in premium loyalty solutions.