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Kia Seltos Front Row

Educate customers on new vehicle features


Incentivize Kia customers and first-time buyers to learn more about the new Kia Seltos, and manufacture interest.


Kia created a multi-action dashboard for brand-loyal fans and prospects, including activities like Play-Per-View video trivia and a prize wheel game that gave consumers the opportunity to instantly win prizes. There was also a poll and survey to gather actionable first-party data and insights. All activities were curated by Kia to deliver brand and customer value, and stimulate demand when the new car launched.

PrizeLogic is now part of Clarus Commerce, the leader in premium loyalty solutions.