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Kia

Kia Seltos Front Row


Educate customers on new vehicle features

Objective

Incentivize Kia customers and first-time buyers to learn more about the new Kia Seltos, and manufacture interest.


Solution

Kia created a multi-action dashboard for brand-loyal fans and prospects, including activities like Play-Per-View video trivia and a prize wheel game that gave consumers the opportunity to instantly win prizes. There was also a poll and survey to gather actionable first-party data and insights. All activities were curated by Kia to deliver brand and customer value, and stimulate demand when the new car launched.