Listerine
Join the Bold Percent
Drive sales through brand engagement
Engagement Hub
Objective
Promote consumer research findings that Listerine users “do bolder things” by inviting people to try Listerine and “Bring Out the Bold.”



Solution
Consumers were invited to test their boldness through a personality quiz, check their Oral Health IQ, upload Listerine receipts and complete other activities for chances to win bold-themed prizes.