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Listerine

Join the Bold Percent


Drive sales through brand engagement

Engagement Hub


Objective

Promote consumer research findings that Listerine users “do bolder things” by inviting people to try Listerine and “Bring Out the Bold.”


Solution

Consumers were invited to test their boldness through a personality quiz, check their Oral Health IQ, upload Listerine receipts and complete other activities for chances to win bold-themed prizes.