Mars Chocolate
Snickers Hunger Handler
Turn anonymous consumers into direct relationships
Objective
Drive Snickers sales and product awareness while creatively capturing first-party data.
Solution
Shoppers answered fun multiple-choice questions like “When you’re hungry and you look in a mirror, what do you see?” and “What kind of animal best represents you when you’re hungry?” to find out which Snickers product would best handle their hunger. Along with their product recommendation, quiz-takers received a BOGO Snickers coupon to handle double their hunger.
