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Mars Chocolate

Snickers Hunger Handler


Turn anonymous consumers into direct relationships

Objective

Drive Snickers sales and product awareness while creatively capturing first-party data.


Solution

Shoppers answered fun multiple-choice questions like “When you’re hungry and you look in a mirror, what do you see?” and “What kind of animal best represents you when you’re hungry?” to find out which Snickers product would best handle their hunger. Along with their product recommendation, quiz-takers received a BOGO Snickers coupon to handle double their hunger.


PrizeLogic is now part of Clarus Commerce, the leader in premium loyalty solutions.