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MillerCoors

Coors Light Rewards


Own a day to drive social awareness

Native Mobile Loyalty App


Objective

Maximize sales among core consumers while modernizing the brand to appeal to a new 21+ audience.


Solution

The Coors Light XP app is a first-of-its-kind loyalty platform featuring on-pack code entry to drive retail purchase, location-specific activations like neighborhood bar trivia challenges to draw in millennial beer lovers, and gamification elements like progressive reward tiers to keep users interacting with the brand and elevating their member status.