MillerCoors


Coors Light Rewards

Native Mobile Loyalty App


Objective

Maximize sales among core consumers while modernizing the brand to appeal to a new 21+ audience.



Solution

The Coors Light XP app is a first-of-its-kind loyalty platform featuring on-pack code entry to drive retail purchase, location-specific activations like neighborhood bar trivia challenges to draw in millennial beer lovers, and gamification elements like progressive reward tiers to keep users interacting with the brand and elevating their member status.

All the experience points (XP) earned are redeemable for merchandise, tickets to music and sporting events, chances to win once-in-a-lifetime experiential prizes, and more. In addition to the national rewards and prizes catalog, the program also includes regionally segmented catalogs featuring hundreds of locally focused items and experiences members can spend their XP to claim or enter to win.

Behavioral data collected from earning activities and redemption selections is leveraged to deliver tailored content based on each member’s interests and preferences, making every interaction with the app valuable.