PepsiCo & Dollar General


Dew General Store

Evergreen Retailer-Specific Marketing Program


Objective

Develop an evergreen retailer-specific marketing platform to increase PepsiCo sales volume while driving loyalty amongst Dollar General shoppers.



Solution

The Dew General Store is a co-branded, always-on, customer marketing solution that rewards purchase and generates valuable shopper insight.

By purchasing Mountain Dew products, consumers earn points via unique codes printed on their Dollar General receipts, and points can be redeemed for one of 20 items in the Dew Gear storefront.

Launched in 2014, the program continues to deliver strong results driving year over year volume growth. The success of the program earned PepsiCo Dollar General’s “Vendor Partner of the Year.”