NBC Universal


SyFy Network's Krypton Fan of Steel

Live Trivia Challenge


Objective

Create buzz around the premiere of SyFy Network’s original series “Krypton” with a Superman-themed trivia game.



Solution

The "Krypton Fan of Steel" Live Trivia Challenge gave SyFy fans a nightly chance to win a $1,000 cash prize as well as Krypton memorabilia.

For 10 consecutive nights leading up to the series premiere, SyFy viewers could sign in at 8pm ET via Facebook, Twitter, or email to play — then race against the clock to answer 10 Superman-themed questions. The fastest fan to answer all 10 questions correctly claimed each night’s $1,000 cash prize.

The 10 fastest runners up each night were rewarded with exclusive Krypton memorabilia, and viewers could opt-in to receive text alerts prior to each night’s game, building the network’s CRM database of dedicated fans.