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NIKE

Factory Store Instant Win


In-store customer acquisition

Objective

Drive in-store traffic and capture valuable CRM data from consumers visiting new Nike Factory store openings.


Solution

Customers checked in on their mobile devices at Nike Factory Store locations to play for a chance to instantly win Nike gift cards. Win or lose, all participants received a $10 digital coupon they could immediately use toward an in-store purchase.


PrizeLogic is now part of Clarus Commerce, the leader in premium loyalty solutions.