Gatorade Sweat with the Best
PepsiCo - Gatorade Sweat with the Best
Leverage professional athlete sponsorships to increase purchase frequency.
Gatorade Sweat with the Best was a year-long code-based continuity program that featured a rewards catalog of 50 different experiential prizes.
Consumers purchased participating Gatorade products and entered cap codes on site. Validated codes were banked into each participant’s account. Program currency gave sports fans a chance to choose from 50 different once-in-a-lifetime experiential prizes — actual training sessions with world famous sports figures, like one-on-one throwing tips with Drew Brees, or private tennis lessons with Serena Williams.
The 50 “Sweat” experiences all had significant stopping power — ideal for millennials who prefer to win something they can’t buy.