PepsiCo & Meijer


Rush to Savings

Offer


Objective

Activate PepsiCo’s NFL Sponsorship to create a compelling shopper marketing program to drive sales at Meijer.



Solution

We launched the Rush to Savings program, offering shoppers a chance to score huge deals in store while rooting for their favorite NFL team.

To participate, shoppers selected their favorite NFL team to receive mPerks offer coupons loaded directly to their mPerks Rewards cards each week.

Whenever their team rushed for 120 yards or more in a game, shoppers received an additional, higher-value mPerks coupon to drive program engagement and purchase frequency.