PepsiCo & Meijer
Rush to Savings
Accelerate sales using gamification
Activate PepsiCo’s NFL Sponsorship to drive sales at Meijer stores.
Shoppers selected their favorite NFL team to receive mPerks offer coupons loaded directly to their mPerks Rewards cards each week. Whenever their team rushed for 120 yards or more in a game, shoppers received an additional, higher-value mPerks coupon to drive program engagement and purchase frequency.