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Red Lobster

#RockARedLobster


Own a day to drive social awareness

Social Kickbacks


Objective

Drive top-of-mind awareness of Red Lobster by inspiring seafood-loving fans to promote the brand on social media in celebration of National Lobster Day.


Solution

An invitation-only program that encouraged Red Lobster fans to share photos with #RockARedLobster representing their love of all things lobster on Instagram and Twitter in exchange for a chance to win prizes instantly.


PrizeLogic is now part of Clarus Commerce, the leader in premium loyalty solutions.