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Redbox

Summer & Winter Spin


Increase loyalty app usage & engagement

Objective

Motivate behaviors throughout the path to rental, driving sales between releases and increasing program engagement.


Solution

Redbox Perks members could complete a range of incentivized activities via the brand’s mobile app to earn Perks points and chances to instantly win Roku devices and movie-night goodies. The summer program was so successful the brand relaunched the engagement to compete for consumers’ share of entertainment during the busy summer season.