Summer & Winter Spin
Increase loyalty app usage & engagement
Motivate behaviors throughout the path to rental, driving sales between releases and increasing program engagement.
Redbox Perks members could complete a range of incentivized activities via the brand’s mobile app to earn Perks points and chances to instantly win Roku devices and movie-night goodies. The summer program was so successful the brand relaunched the engagement to compete for consumers’ share of entertainment during the busy summer season.