• Our Platform
  • Our Platform

    Our Customer Data Platform seamlessly combines industry leading insights with turnkey data activation to more effectively drive behavior across the customer journey.

    quick picks logo

    Our turnkey solution that provides executional flexibility and cost savings, all within an expedited timeline.

    Learn More

Reese's

Go For Two


Integrate real-time sports occasions with brand awareness

Objective

Leverage an NCAA Football sponsorship to engage fans in real-time and own a moment.


Solution

Reese’s “Go For Two” played off the brand’s famous dual peanut butter cup packaging with a strategy to sponsor 2-point conversions. Using PrizeLogic’s Fire Drill platform and real-time data via Sportradar, the brand owned the excitement around 2-point conversion attempts, alerting fans via tweets and SMS when attempts were about to take place and a new giveaway was live. Each real-time giveaway rewarded the fastest fans to respond with a new assortment of on-brand prizes.