Reese's
Go For Two
Integrate real-time sports occasions with brand awareness
Objective
Leverage an NCAA Football sponsorship to engage fans in real-time and own a moment.
Solution
Reese’s “Go For Two” played off the brand’s famous dual peanut butter cup packaging with a strategy to sponsor 2-point conversions. Using PrizeLogic’s Fire Drill platform and real-time data via Sportradar, the brand owned the excitement around 2-point conversion attempts, alerting fans via tweets and SMS when attempts were about to take place and a new giveaway was live. Each real-time giveaway rewarded the fastest fans to respond with a new assortment of on-brand prizes.
