Score a Savings 100
Drive mobile app downloads
Instant Win & Sweepstakes
Drive downloads and use of the RetailMeNot app during the Back-to-School season.
The school-themed game featured three chalkboards for users to erase, and if all three boards matched they instantly won an Amazon.com Digital Gift Card. With each play, users also earned an entry into a weekly sweepstakes drawing for $5,000. To achieve the program objective and drive awareness, participants could earn bonus entries by downloading the app and inviting friend via social media or email.