Starbucks


#SavourYourWeekend

Social Kickbacks


Objective

Drive organic reach of the #SavourYourWeekend campaign with a social promotion that would activate the brand’s loyal customers to help spread the word.



Solution

The Savour Your Weekend program invited customers to share their favorite brunch combinations from Ace Bakery and Starbucks on Instagram for a chance to win a weekend getaway at Blue Mountain Resort.

Customers simply posted pictures of their coffee and food pairings with #SavourYourWeekend #Contest and @acebakery @starbuckscanada to enter.

The program generated authentic customer endorsements generating awareness and inspiring customers to try new items on both Ace Bakery and Starbucks menus.