Subaru


Pet Hall of Fame

UGC Contest


Objective

Subaru’s commitment to pets is a key component of the brand’s “Love Promise”. Recognizing that these are more than just our devoted companions, Subaru wanted to enable pet lovers to share pictures and tell stories about their furry friends with other Subaru owners/pet lovers.



Solution

The Subaru Pet Hall of Fame Contest invited pet owners to share their furry friend’s story for a chance to win prizes.

Pet owners could upload videos or photos with a short description to the promotional site, or submit via Instagram post. All approved entries could be viewed and voted on in the Pet Hall of Fame gallery – with the ability to filter by Cat/ Dog /Other and also mark favorites.

The winning pet was determined based on judging of the top vote recipients, and users could also share entries from the gallery on social media.