Personality Profiler

Objective

Incentivize home shoppers to discover their design preferences with the goal of building Zillow’s CRM database and generating consumer insight.

Solution

We invited prospective homebuyers to “Discover Your Home Design Style” for a chance to instantly win Lowe’s e-gift cards.

By engaging in a visually driven Design Style personality quiz, participants learned about their aesthetic tastes and earned chances to win money toward home improvements.

New questions were revealed each week, allowing participants to continue exploring their style preferences and to earn bonus chances to win, while providing the brand with incremental insight into consumer preferences.