In Store | PrizeLogic

Move anonymous consumers along their shopper journey more efficiently by incentivizing in-store promotions, rebates and loyalty programs.

The retail environment is one of the most important channels a brand can leverage to affect consumer behavior. Whether you ‘own’ the channel or not, motivating specific consumer actions in-store will help you achieve greater success than if you rely on price promotions alone. From discovery and consideration, to driving purchase and ultimately fostering loyalty, incentivizing in-store engagements can help you move anonymous consumers along their shopper journey more efficiently to achieve your marketing objectives.

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Which marketing objectives do in-store promotions, rebates and loyalty programs achieve?

Awareness
Acquisition
Traffic
Engagement

Sales
Education
Loyalty
Advocacy

In-Store Channels

Grocery

Drug

Mass

C-Store

Discount

Specialty

In-Store incentivized engagement solutions

Location-based/Check-in to Win

Participants check in at a store location on their mobile device for the chance to enter a promotion or earn offers and rewards

Purchase-based

Participants buy an item in-store for the chance to win a prize or earn offers and rewards

Text-to-Win

Participants text a keyword from POS displays to a short code to enter

Mobile Coupon

Participants check into a store using their mobile phone (via location-based website, app, or mobile messaging) which triggers a mobile coupon experience

Hashtag Challenge

Participants take a photo of themselves in store (with POS/tear-offs, and/or with a product) and post to a brand’s social page for the chance to win a prize or earn offers and rewards