In-Store Marketing
Move anonymous consumers along their shopper journey more efficiently by incentivizing in-store promotions, rebates and loyalty programs.
The retail environment is one of the most important channels a brand can leverage to affect consumer behavior. Whether you ‘own’ the channel or not, motivating specific consumer actions in-store will help you achieve greater success than if you rely on price promotions alone. From discovery and consideration, to driving purchase and ultimately fostering loyalty, incentivizing in-store engagements can help you move anonymous consumers along their shopper journey more efficiently to achieve your marketing objectives.
Learn MoreWhich marketing objectives do in-store promotions, rebates and loyalty programs achieve?
- Awareness
- Acquisition
- Traffic
- Engagement
- Sales
- Education
- Loyalty
- Advocacy
In-Store Channels
Grocery
Drug
Mass
C-Store
Discount
Specialty
In-Store incentivized engagement solutions
Location-based/Check-in to Win
Participants check in at a store location on their mobile device for the chance to enter a promotion or earn offers and rewards
Purchase-based
Participants buy an item in-store for the chance to win a prize or earn offers and rewards
Text-to-Win
Participants text a keyword from POS displays to a short code to enter
Mobile Coupon
Participants check into a store using their mobile phone (via location-based website, app, or mobile messaging) which triggers a mobile coupon experience
Hashtag Challenge
Participants take a photo of themselves in store (with POS/tear-offs, and/or with a product) and post to a brand’s social page for the chance to win a prize or earn offers and rewards
Augmented Reality
Participants scan in-store POS or packaging markers with their phones to trigger the AR experience and/or unlock exclusive conten
Program Enhancements
Audience Activation
Drive program participation more efficiently with your existing media
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