Clicks Overtake Bricks: PrizeLogic & SmartCommerce Bring Shoppable Engagements to Market
By: Prizelogic Team / 11.02.20
SmartCommerce, the leading provider of ecommerce carting solutions, and PrizeLogic, the largest independent incentivized engagement company, today announced a strategic partnership designed to provide brands with turnkey shoppable promotions, loyalty and rebate programs. This partnership marries SmartCommerce’s Click2Cart® technology with PrizeLogic’s interactive consumer engagement capabilities to facilitate real-time shoppable solutions, removing friction from the consumer’s purchase journey, specifically in those moments when brands are already top of mind.
“Our partnership with SmartCommerce enables consumers to easily add products discovered through PrizeLogic-powered engagements to digital shopping carts, minimizing the gap between intent and purchase action,” said Ryan LaMirand, CEO, PrizeLogic. “According to Ypulse, 54% of 13-35-year-olds think that brands should cut out as many steps in the buying process as possible and shoppable engagements allow us to do just that.”
Click2Cart® allows brands to turn any incentivized engagement into a shoppable one, from chance-to-win promotions and offers, to rebates and loyalty programs; this flexible solution enables brands to turn a variety of digital engagements into instant sales driving opportunities. “Online shopping has become the norm and brands are looking for new low friction ways to creatively engage, delight and incentivize consumers,” says David Byelick, VP of Partnerships, SmartCommerce. “The Click2Cart® – PrizeLogic combo adds another great tool to the brand’s toolbox.”
Founded in 2008, PrizeLogic is the largest independent digital engagement company and a trusted partner to both Fortune 500 brands and leading agencies. The company’s solutions combine incentives, experience, and insight to influence behavior more effectively across the customer journey. The PrizeLogic Engage Platform powers loyalty programs, promotions, and rebate programs for clients such as MolsonCoors, PepsiCo, Samsung, T-Mobile, Lowe’s, and Capital One. For more information, visit http://www.prizelogic.com.
SmartCommerce helps CPG companies sell more online by replacing old school “where to buy” with a single click to send products into retailer carts. Built for the unique needs of CPG brands and their consumers, SmartCommerce intelligently eliminates both the friction and PDP cross-selling that has limited the potential for CPG digital purchases, by enabling simple one-click conversions of one or many products from any digital impulse point, into virtually any retailer cart. To learn more about the SmartCommerce Click2Cart technology, please visit: https://www.smartcommerce.co/.