Coors Light has launched a ground-breaking loyalty program – Coors Light XP. This multi-faceted loyalty App allows beer lovers to earn XP (Experience Points) to redeem for national/regional/local rewards and prizes in three ways:
- Purchase-based: Entering codes from cases of Coors Light
- Action-based: Completing challenges such as referring friends, posting on Instagram, taking a pledge to “Get Home Safely,” and more
- Location-based: Playing daily trivia anywhere Coors Light is served
A significant component to the program is driving relevance via hyper-localized rewards & prizing.
To learn more, check out: https://www.coorslight.com/xp