Coors Light has launched a ground-breaking loyalty program – Coors Light XP

Coors Light has launched a ground-breaking loyalty program – Coors Light XP.  This multi-faceted loyalty App allows beer lovers to earn XP (Experience Points) to redeem for national/regional/local rewards and prizes in three ways:

  • Purchase-based: Entering codes from cases of Coors Light
  • Action-based:     Completing challenges such as referring friends, posting on Instagram, taking a pledge to  “Get Home Safely,” and more
  • Location-based:  Playing daily trivia anywhere Coors Light is served

A significant component to the program is driving relevance via hyper-localized rewards & prizing.

 

To learn more, check out: https://www.coorslight.com/xp

 

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