Amazon has launched a Halloween themed 3-phase User Generated Contest.  The Costumed Critters Contest encourages participants to upload an image of their pet in a costume.  Our experience is that UGC’s with pets are a great way to get fun and engaging content and overall engagement with a program.

Users come to the site and upload a picture of their costumed critter, then select a costume category and also name their pet.  Users can also view images in the gallery, which features the ability to “like” your favorite entries.  As well, there are deep linked Facebook Shares, Twitter Shares and email shares.

Prizing includes a chance to win $10,000 worth of Amazon gift cards and $2,000 worth of pet supplies. Check it out yourself on any device at

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