It’s game time at Food Lion.  This unique pick your prize instant win promotion is integrated with their MVP  loyalty program and dozens of products in the mix.  Targeted to drive new loyalty members and activate existing members by providing unique activation codes based on reaching in-store purchase thresholds of participating products.  Codes unlock the ability for the consumer pick the instant win prizing they want to play for, from high value big prizes to lower value items that have lots of prizes available.  Users also get coupon incentives to drive future store trips.  Check it out at:

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