How Marketers Can Protect Themselves When “Crazy” Happens



Protect Your Genious Promotion Should The Impossible Happen

For the 2018 NCAA tournament, Little Caesars launched the “If Crazy Happens” promotion, promising to give away free Hot-N-Ready lunch combos on April 2 if a #16 seed beat a #1 seed. Since the tournament expanded to 64 teams in 1985, #1 seeds have held a 135-0 record against #16 seeds, so the possibility that “crazy” could happen seemed almost impossible. But what seemed like a fun, attention-getting PR stunt turned into a very expensive payout.

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