Protect Your Genious Promotion Should The Impossible Happen
For the 2018 NCAA tournament, Little Caesars launched the “If Crazy Happens” promotion, promising to give away free Hot-N-Ready lunch combos on April 2 if a #16 seed beat a #1 seed. Since the tournament expanded to 64 teams in 1985, #1 seeds have held a 135-0 record against #16 seeds, so the possibility that “crazy” could happen seemed almost impossible. But what seemed like a fun, attention-getting PR stunt turned into a very expensive payout.
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