HQ Trivia: Captivating Consumers, Stimulating Marketers

MediaPost

Now that binge watching and time shifting are the new normal of media consumption, how do you explain the HQ Trivia app phenomenon? This is old-fashioned, set-your-alarm-and-stop-what-you’re-doing entertainment, and it’s gaining in popularity by the day — with well over 1 million players simultaneously competing in the live trivia game during key time slots.

But the quirky app is doing more than grabbing headlines and breaking records; it has brands considering all the possibilities trivia offers as a consumer engagement platform. Read more here!

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