Incentivized Engagement Programs
Capture attention and motivate consumer behavior more effectively across the customer lifecycle.
Incentive-based programs such as sweepstakes, UGC contests, rebates and loyalty programs deepen and expand customer relationships with mutual value for both the consumer and the brand.
WHAT WE DO
Our insight-driven digital marketing solutions engage consumers and influence behavior more effectively across the customer journey to achieve specific business objectives.
What we help you achieve:
- Customer acquisition
- Sales lift
- Customer brand advocacy
- Customer insight
- and more
Why digital marketing incentives?
Incentives drive interaction
81 percent of consumers say they’re more likely to engage with a brand if it offers an incentive.
Interactions are still more likely to happen in store, but digital channels are catching up.
Consumers most often interact with brands in store (30 percent), however email (24 percent) and social media (23 percent) follow closely behind.
Strategic incentives influence brand loyalty.
Around 61 percent of consumers say they’ve switched from a brand they regularly use to a brand that offers better incentives, such as loyalty points and rebates.
Customers are more willing to share personal information.
81 percent of consumers would provide brands with information including email, address, age, gender and more.
Customers want more value in return for sharing their information.
In exchange for supplying brands with personal data, most customers expect an incentive, including discounts (89 percent), product rebates (64 percent), and contests or sweepstakes (52 percent).
3 Keys to incentivized
1. Determine your goals.
Do you want to acquire more customer data? Foster more social shares? Boost sales? By defining your program objectives, you can plan an engagement strategy that’s more likely to deliver your desired results.
2. Identify your audiences.
Like any marketing initiative, incentivized engagements require a tailored approach for specific consumers. By determining your key audience – millennials, moms, etc. – you can create a highly targeted incentive approach. Identifying a specific audience also helps you determine which incentive program is best suited to their purchasing habits.
3. Focus on long-term engagement.
Brands that only offer episodic incentive programs cannot sustain the level of consumer engagement needed for sufficient ROI. Incentivize-based strategies that focus on ongoing consumer engagement are more effective because you can leverage the incremental data collected from each program to help optimize future engagements, which in turn helps establish longer-term relationships with your customers.