Grow Your Business with Flexible Customer Loyalty Solutions

Secure Digital Loyalty Platform Protects You and Your Members

Data security is critical in marketing today. We recognize that our clients are entrusting us with their brand reputations and consumer relationships. Our job is to ensure we maintain those reputations and relationships by providing unparalleled protection for both client and consumer data and privacy.

All of our digital sweepstakes, promotions, rebates and loyalty programs are built on our proprietary ISO-27001 compliant platform, which includes built-in fraud protection and boasts a 100% A+ security scorecard, making it the most secure sweepstakes platform in the promotional solutions industry.

Top Customer Loyalty Software

A rewards program is only as good as the software backing it up—creating a positive userexperience is key to winning repeat business. We built our customer loyalty software for full flexibility, ensuring that you have the power to configure each aspect of your loyalty marketing strategy exactly the way that best serves you and your customers.

Our leading ecommerce marketing platform enriches customers’ shopping experience from first click to checkout. Every step of the way, we add value to the shopper’s journey with incentivized engagements and smooth, easy-to-navigate processes. We know that any snag in a customer’s online experience can give them a reason to look elsewhere—and that’s why we’ve developed a platform designed to make it easy and enjoyable to purchase from your company.

And we want the process to be enjoyable for you as well. You can use our management software to gain valuable insights into what channels customers are using to find your business, and what rewards incentivize them to stay. Our loyalty platform can also be used as an extension of your marketing platform by incorporating regional programs, shopper marketing programs, social media engagement, mobile strategies and more.

Reward Customers Effectively and Efficiently

Program rewards is one of the most important areas of loyalty program design and ongoing management. A successful rewards strategy is key to attracting new and existing customers, motivating ongoing customer engagement, driving repeat business, and ensuring long-term customer retention. They are one of the primary reasons why members join a rewards program and are also one of the largest ongoing program cost centers.

Our loyalty strategists develop a rewards management strategy focused on financial efficiency, brand fit and reward attainability. For our ongoing rewards management strategy, we continuously evaluate the rewards catalog on these three dimensions looking for areas to offer more member value, cost efficiency and deliver program news.

The Importance of Emotional Loyalty

In the marketing and business world today loyalty programs have become ubiquitous as a way to engage consumers and drive purchase. It seems like everyone has one with little differentiation. We believe, based on years of experience and reams of data, that most rewards programs fail to excel because they lack any real emotional connection to the brand.

There’s been a continual evolution away from transaction only loyalty programs (i.e. “buy this, get that”) to models that heavily integrate emotional and experiential components. This is an important and valuable evolution because like any relationship, loyalty is built on emotion and experience. It’s especially exciting to see examples of loyalty programs that integrate elements designed to enhance the product experience. From incentivizing non-purchase activities such as watching videos, taking trivia challenging, reading articles, writing review, participating in UGC contests and more, our customer loyalty software has the power to motivate both purchase and non-purchase behavior.

Surprise and Delight Loyalty Members

Surprise and Delight is a powerful loyalty marketing strategy. The process is simple: deliver some token of your appreciation to a limited number of existing customers. The surprise could take the form of free product samples, discounts, special access or whatever you can dream up that will “delight” your most loyal existing customers. This kind of relatively low-effort and low-cost initiative can deliver outsized gains in brand affinity, good will and consumer advocacy.

Social media is a great avenue for executing surprise and delight campaigns, since it allows for easy, direct communication with your loyalty members. It also naturally encourages delighted consumers to tell others about their great experience, amplifying the impact of the campaign.

Just remember that “surprise” doesn’t mean randomly doling out rewards. You’ll see better results by targeting your engagement to specific consumers with the underlying goal of achieving some longer-term marketing objective. For instance, you might give an existing customer a sample of a new product they’re likely to be interested in, with the ultimate goal of driving purchase.

The key to this strategy is for the marketing objective to be subtle. If the reward comes across as solely a sales tactic, you could undermine the sense of altruism you’re trying to convey. A little surprise and delight “thank you” can go a long way when it comes to loyalty member engagement and customer retention.