New Research: 2019 Back To School Engage Report

By: PrizeLogic Insights / 05.15.19

Southfield, Michigan — PrizeLogic, the largest independent incentivized engagement company whose clients include PepsiCo, MillerCoors and Samsung released the results of its latest research study, “Back To School Engage Report”.

To gain access to the research and insights, download the full report here.

The report reveals the shopping habits, attitudes, and behaviors of parents with pre-school to college-aged kids and gives real-world examples to help brands and retailers better engage with consumers.

Four areas of focus and key takeaways include:

  • Don’t Just Sell Products, Solve Problems
  • Own the Aisle and Online
  • Buyers and Influencers Play a Significant Role In Purchase Decisions
  • Starting Early Doesn’t Mean Finishing Early