In a recent AdWeek article, Matthew Kates, PrizeLogic’s CMO, discusses four ways brands can take advantage of connected packaging.

“When someone says owned media, the first thoughts that probably come to mind are a brand’s website, CRM database, social channels and mobile app. With all the excitement around big data and digital marketing platforms, we often forget about one of the oldest and most impactful forms of owned media: product packaging…”

Read the full article here: 4 Different Ways Brands Can Utilize Connected Packaging