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PrizeLogic + Clarus Commerce: The Future is Engagement Marketing

Earning customer loyalty is harder than ever because consumers have more options, are trying new brands, accessing more channels, using more devices and have quickly evolving shopping habits. To be successful, brands must authentically and relevantly connect with consumers. ...

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PrizeLogic Selects Cloudflare for Enhanced Bot Security

PrizeLogic announced the selection of Cloudflare to provide its industry leading bot management solutions for enhanced protection against undesirable and malicious Internet bot traffic....

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PrizeLogic Appoints Matt Botti as Chief Technology Officer

Former Acxiom exec Matt Botti will draw on 25+ years of experience to expand upon the product strategy and vision for the company’s next stage of growth...

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PrizeLogic Joins the CEO Action Pledge to Advance Diversity and Inclusion in the Workplace

PrizeLogic's Ryan LaMirand joins the CEOs of nearly 2,000 leading companies and business organizations from around the country in taking the CEO Action pledge...

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The CPRA and Targeted Advertising

California Privacy Rights Act - learn and comply with a whole new set of expanded requirements relating to your collection and use of consumer data...

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PrizeLogic Announces Appointment of New Chief Revenue Officer

Brian Slitt joins PrizeLogic as CRO, bringing 20+ years of building, transforming, and leading high-performance Sales and Client Success teams across both AdTech and MarTech...

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Clicks Overtake Bricks: PrizeLogic & SmartCommerce Bring Shoppable Engagements to Market

PrizeLogic and SmartCommerce announce a strategic partnership designed to provide brands with turnkey shoppable promotions, loyalty and rebate programs...

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Apple Changing the iPhone Tracks Users May Affect Data Collection

Apple has announced that it will start curtailing how users of its iPhones will have their personal data collected. “The balance of power is shifting to the Consumer,” says Ryan LaMirand, CEO of PrizeLogic. “The days of grafting consumer information without consent or real value exchange for the consumer is quickly coming to an end. Brands will need to do more to directly engage their consumers via meaningful value exchanges.”...

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PrizeLogic Partners With #TheGreatAmericanTakeOut

The Great American Takeout began three weeks ago as an effort to support the struggling restaurant industry, which has been heavily impacted by the COVID-19 pandemic sweeping the country....

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At-Home Consumer Engagement Strategies

While connecting with consumers at home isn’t a new concept, the most successful strategies today will take into consideration the current consumer mindset and offer them ways to engage that are positive, creative, and entertaining....

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PrizeLogic and Sportradar Announce Strategic Partnership

PrizeLogic and Sportradar Announce Strategic PartnershipSportradar, together creating a next-generation sports engagement solution...

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Marketer’s Guide To CCPA

California's new consumer privacy rights act (CCPA) will be taking effect in a matter of months and many organizations are struggling to interpret the new law and how they can ensure compliance with what is being called the beginning of "America's GDPR.”...

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Four FAQs From RampUp 2019

RampUp (hosted by LiveRamp) gave us the opportunity to reconnect with and learn from some of the smartest and most interesting people from the worlds of big data and marketing. ...

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New Research: Incentivized Engagement Report

Marketing Research Identifies How Brands Can Leverage Incentives to Motivate Behavior Across the Customer Journey...

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PrizeLogic Announces CEO Transition To Position Company For Next Phase Of Growth

Ryan LaMirand to succeed Keith Simmons as CEO; co-founder Simmons becomes chairman....

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Four Key Takeaways From The BAA Conference

Four of us from the PrizeLogic legal team just returned from a great week at the Brand Activation Association’s Marketing Law Conference in Chicago....

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Cheers to 11 Years!

Work anniversaries are like rings on a tree, and every October Linkedin reminds me to add a ring....

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Chief Marketer 2018 PRO Awards

Brooks Running and PrizeLogic bring home the gold at this year’s Chief Marketer PRO Awards, for best campaign with a budget below two-hundred and fifty thousand dollars....

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PrizeLogic Announces New Chief Marketing Officer: Industry Veteran Matthew Kates

Leading the way in digital promotions and consumer loyalty, PrizeLogic continues to build C-level team of multi-faceted experts to support thought leadership and client initiatives....

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PrizeLogic Acquires Internationally Recognized Information Security Certification

America’s Promotions Leader Achieves ISO 27001: 2013, Maintains Commitment to Highest Standard in Security Management...

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10 Years And Running!

It is that time of year when my LinkedIn Anniversary pops up and I get the “congrats on your anniversary” messages....

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PrizeLogic is now part of Clarus Commerce, the leader in premium loyalty solutions.