Thought Leadership

Catch up on the latest in incentivized engagement


Three Questions Brands Should Ask Their Partners about CCPA

CCPA went into effect on January 1st and if your IT, technology, and data security teams set up a process and flow to comply before the start of this year, you’re off to a great start. But while you may be confident that you’re prepared as a company to deal with the CCPA, some nagging questions may still remain…...


PrizeLogic and Sportradar Announce Strategic Partnership

PrizeLogic and Sportradar Announce Strategic PartnershipSportradar, together creating a next-generation sports engagement solution...


How To Utilize Trade-ins as Marketing Incentives

"The idea of using trade-ins to drive sales may conjure images of the automotive industry. But this marketing strategy is now being embraced by another less obvious category: food products."...


4 Different Ways Brands Can Utilize Connected Packaging

In a recent Adweek article, PrizeLogic CMO, Matt Kates discusses four ways brands can transform a physical package into digital engagement. ...