Thinking Beyond the Prize

Work anniversaries are like rings on a tree, and every October Linkedin reminds me to add a ring. Unfortunately, the anniversary also lines up with my birthday, so I am getting the double whammy of rings on a tree and … Continued

ADWEEK   Kids have quite a few tricks up their sleeves when given the right resources:   “What is the next big idea?” That’s the question marketers and agencies get asked all the time. While many people suffer from big idea burnout, … Continued

ADWEEK   The solution for commitment-phobic marketers:   All brands want to foster more loyal relationships with their consumers. But when it comes to investing in a loyalty program, many experience what can best be described as a fear of … Continued

Brooks Running and PrizeLogic bring home the gold at this year’s Chief Marketer PRO Awards, for best campaign with a budget below two-hundred and fifty thousand dollars.   Congratulations to all the brands and their respective agencies on a job … Continued

As the General Counsel of PrizeLogic, I spend most of my days immersed in promotional, loyalty and incentives law. Recently, I had the opportunity to attend the Association of Corporate Counsel’s Mid-Year meeting in Denver and exchange best practices with … Continued

MEDIAPOST    Protect Your Genious Promotion Should The Impossible Happen For the 2018 NCAA tournament, Little Caesars launched the “If Crazy Happens” promotion, promising to give away free Hot-N-Ready lunch combos on April 2 if a #16 seed beat a … Continued

Adweek Don’t Make Your Company Vulnerable With This Volatile ‘It’ Category  Whether it’s for a sweepstakes prize, loyalty reward or purchase premium, marketers always want to associate their brand with the next “it” product. And it’s not just emotionally driven. … Continued

MediaPost Now that binge watching and time shifting are the new normal of media consumption, how do you explain the HQ Trivia app phenomenon? This is old-fashioned, set-your-alarm-and-stop-what-you’re-doing entertainment, and it’s gaining in popularity by the day — with well … Continued

PrizeLogic welcomes Omnichannel Engagement Pioneer, Barry Berkowitz, to lead its Strategic Services & Western Region team.   SOUTHFIELD, Mich. – Effective immediately, Barry Berkowitz has joined PrizeLogic’s Leadership team as SVP/Managing Director & Chief Strategist, in the company’s Western Region … Continued

PrizeLogic Announces New Chief Marketing Officer: Industry Veteran Matthew Kates Leading the way in digital promotions and consumer loyalty, PrizeLogic continues to build C-level team of multi-faceted experts to support thought leadership and client initiatives.   SOUTHFIELD, Mich. – Effective … Continued