Ryan LaMirand to succeed Keith Simmons as CEO; Co-Founder Simmons becomes Chairman. PrizeLogic, the largest independent incentivized engagement company whose clients include PepsiCo, MillerCoors and Samsung, announced today the appointment of Ryan LaMirand to Chief Executive Officer. LaMirand succeeds co-founder … Continued
Four of us from the PrizeLogic legal team just returned from a great week at the Brand Activation Association’s Marketing Law Conference in Chicago. Over 500 marketing attorneys from brands, agencies, government entities and law firms attended. It was great … Continued
Work anniversaries are like rings on a tree, and every October Linkedin reminds me to add a ring. Unfortunately, the anniversary also lines up with my birthday, so I am getting the double whammy of rings on a tree and … Continued
ADWEEK Kids have quite a few tricks up their sleeves when given the right resources: “What is the next big idea?” That’s the question marketers and agencies get asked all the time. While many people suffer from big idea burnout, … Continued
ADWEEK The solution for commitment-phobic marketers: All brands want to foster more loyal relationships with their consumers. But when it comes to investing in a loyalty program, many experience what can best be described as a fear of … Continued
Brooks Running and PrizeLogic bring home the gold at this year’s Chief Marketer PRO Awards, for best campaign with a budget below two-hundred and fifty thousand dollars. Congratulations to all the brands and their respective agencies on a job … Continued
As the General Counsel of PrizeLogic, I spend most of my days immersed in promotional, loyalty and incentives law. Recently, I had the opportunity to attend the Association of Corporate Counsel’s Mid-Year meeting in Denver and exchange best practices with … Continued
MEDIAPOST Protect Your Genious Promotion Should The Impossible Happen For the 2018 NCAA tournament, Little Caesars launched the “If Crazy Happens” promotion, promising to give away free Hot-N-Ready lunch combos on April 2 if a #16 seed beat a … Continued
Adweek Don’t Make Your Company Vulnerable With This Volatile ‘It’ Category Whether it’s for a sweepstakes prize, loyalty reward or purchase premium, marketers always want to associate their brand with the next “it” product. And it’s not just emotionally driven. … Continued
MediaPost Now that binge watching and time shifting are the new normal of media consumption, how do you explain the HQ Trivia app phenomenon? This is old-fashioned, set-your-alarm-and-stop-what-you’re-doing entertainment, and it’s gaining in popularity by the day — with well … Continued
Former Acxiom Executive in Data, Publishing and Digital Media Joins At Time of Unprecedented Growth SOUTHFIELD, Mich. – PrizeLogic strengthens its US team with the hire of Ryan LaMirand as Chief Product Officer. Prior to PrizeLogic, Ryan was Vice … Continued
PrizeLogic welcomes Omnichannel Engagement Pioneer, Barry Berkowitz, to lead its Strategic Services & Western Region team. SOUTHFIELD, Mich. – Effective immediately, Barry Berkowitz has joined PrizeLogic’s Leadership team as SVP/Managing Director & Chief Strategist, in the company’s Western Region … Continued
