Thought Leadership

Catch up on the latest in incentivized engagement


Clicks Overtake Bricks: PrizeLogic & SmartCommerce Bring Shoppable Engagements to Market

PrizeLogic and SmartCommerce announce a strategic partnership designed to provide brands with turnkey shoppable promotions, loyalty and rebate programs...


Apple Changing the iPhone Tracks Users May Affect Data Collection

Apple has announced that it will start curtailing how users of its iPhones will have their personal data collected. “The balance of power is shifting to the Consumer,” says Ryan LaMirand, CEO of PrizeLogic. “The days of grafting consumer information without consent or real value exchange for the consumer is quickly coming to an end. Brands will need to do more to directly engage their consumers via meaningful value exchanges.”...


4 Ways Brands are Making a Positive Impact During Covid-19

From hashtag campaigns to virtual tip jars, brands have stepped up to support industries and workers affected by Covid-19...