Business Advisor

Broadening The Role of Business Advisor

As the General Counsel of PrizeLogic, I spend most of my days immersed in promotional, loyalty and incentives law. Recently, I had the opportunity to attend the Association of Corporate Counsel’s Mid-Year meeting in Denver and exchange best practices with … Continued

3 Reasons Cryptocurrency Isn’t Worth Your Time

Adweek Don’t Make Your Company Vulnerable With This Volatile ‘It’ Category  Whether it’s for a sweepstakes prize, loyalty reward or purchase premium, marketers always want to associate their brand with the next “it” product. And it’s not just emotionally driven. … Continued

HQ Trivia: Captivating Consumers, Stimulating Marketers

MediaPost Now that binge watching and time shifting are the new normal of media consumption, how do you explain the HQ Trivia app phenomenon? This is old-fashioned, set-your-alarm-and-stop-what-you’re-doing entertainment, and it’s gaining in popularity by the day — with well … Continued

PrizeLogic Adds Digital Rewards & Promotions Leader in the West

PrizeLogic welcomes Omnichannel Engagement Pioneer, Barry Berkowitz, to lead its Strategic Services & Western Region team.   SOUTHFIELD, Mich. – Effective immediately, Barry Berkowitz has joined PrizeLogic’s Leadership team as SVP/Managing Director & Chief Strategist, in the company’s Western Region … Continued

PrizeLogic Acquires Internationally Recognized Information Security Certification

PrizeLogic Acquires Internationally Recognized Information Security Certification America’s Promotions Leader Achieves ISO 27001: 2013, Maintains Commitment to Highest Standard in Security Management   SOUTHFIELD, Mich. – PrizeLogic, the leading independent digital partner for results-driven promotions and loyalty programs has announced … Continued

10 Years and Running!

It is that time of year when my LinkedIn Anniversary pops up and I get the “congrats on your anniversary” messages. This year is different, it is my 10th with PrizeLogic. A major milestone for me and PL. (How many … Continued

AMERICA’S BEST FIREHOUSE CHILI CONTEST

Hormel Chili has launched America’s Best Firehouse Chili Contest. The multi-phase user generated contest provides active firefighters the chance to enter their chili recipe for a chance to win $10,000 for their firehouse. The winner will be crowned America’s Best … Continued