PrizeLogic Adds Digital Rewards & Promotions Leader in the West

PrizeLogic welcomes Omnichannel Engagement Pioneer, Barry Berkowitz, to lead its Strategic Services & Western Region team.  

SOUTHFIELD, Mich. – Effective immediately, Barry Berkowitz has joined PrizeLogic’s Leadership team as SVP/Managing Director & Chief Strategist, in the company’s Western Region offices in Glendale, CA. Berkowitz is the former co-founder and CEO of the personal digital rewards platform Digigraph.me, and brings a unique client-centric vision, entrepreneurial approach, and proven expertise in engaging audiences at scale to the company.

 “Nothing gives our clients peace of mind like knowing we have a team of people who understand the challenges they face in today’s evolving, consumer-driven market, and a proven track record in developing effective solutions,” said CEO Keith Simmons. “Barry’s been a well-respected, well-known innovator in the promotions space for years. He’s delivered successful results for clients in numerous industry verticals and orchestrated new technologies & solutions that strategically and securely map precisely to the most critical client objectives and evolving Consumer demands we encounter every day. The addition of his expertise is a testament to our continued commitment to develop the most qualified team possible, with professionals who have touched every facet of the industry.”

Berkowitz’ extensive resume includes his license to practice law in New York, years of bi-coastal senior-level Business Development for HelloWorld (formerly ePrize), traditional ad agency and digital data marketing experience at IPG’s Dailey Advertising and Infogroup’s Yesmail (respectively). Amongst his accomplishments, he co-founded and led Social Engagement Tech firm, Digigraph.me; developing patented and proprietary engagement rewards applications to delight massive global audiences at scale, in real-time online and across virtually every social media platform.

“I’ve witnessed the growth trajectory of the PrizeLogic team from its earliest days and have always known that our promotional ‘flightpaths’ aligned. I’ve aspired to work with them directly for years and can’t tell you how honored I am to finally join this team” said SVP, Barry Berkowitz. “I look forward to guiding our Western Team to focus first and foremost on strategies and implementations for clients that deliver quantifiable results beyond expectations.”

PrizeLogic’s team of more than 175 professionals now executes more than 1,000 campaigns annually for an expansive client roster, including some of the most recognized Fortune 100 brands in the world like Pepsi, MillerCoors, Subway and Disney. PrizeLogic also recently announced its achievement of the coveted ISO 27001 information security certification, the most widely recognized standard internationally for security control requirements within Information Security Management Systems (ISMS).

Berkowitz will oversee the efforts of the region’s Business Development and Account Services professionals and will work closely with CEO Keith Simmons & the rest of PrizeLogic’s leadership team. Born in Manhattan and raised in the suburbs of New York, Berkowitz is based in the company’s Glendale, California office. He sits on the Advisory Board of respected National Music Charity, Musicians On Call, and resides in Studio City, CA with his wife and two children. He’s known by friends as a bit of an “obsessed foodie” and his “addictively delicious crispy chicken sandwich” is locally renowned at his children’s public school fundraising events.

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