PrizeLogic and Sportradar Announce Strategic Partnership
PrizeLogic and Sportradar Announce Strategic Partnership. Sportradar’s powerful data, coupled with PrizeLogic’s incentivized engagement capabilities, create a next-generation sports engagement solution.
Sportradar, the world’s leading global provider of sports data and content, and PrizeLogic, an industry leader in incentivized engagement, today announced a strategic partnership designed to provide brands with a turnkey solution to better activate their sport and eSport sponsorships to engage consumers. The partnership marries Sportradar’s worldwide real-time sports data with PrizeLogic’s interactive consumer engagement capabilities to create real-time gamification experiences.
“Sportradar is obsessed with enhancing the fan experience and we continually strive to create engaging and unique products that offer the best solutions for brands, publishers and broadcasters to monetize,” said Brian Josephs, Vice President of Digital Sport, Sportradar. “Partnering with PrizeLogic provides us with the platform that delivers the next generation of sports engagement.”
“At PrizeLogic, data driven engagement is a key strategy to drive relevance and create stronger, more meaningful consumer experiences,” said Ryan LaMirand, CEO, PrizeLogic. “Our partnership with Sportradar provides brands with an easy, cost-efficient solution to extend the value of their sports marketing investments. Connecting with consumers in the moment creates such a powerful and emotional brand experience.”
The partnership produces a range of real-time incentives such as predictive gaming, real-time offers and flock to unlock experiences that can be executed across a variety of marketing channels including in-stadium, across social media platforms and integrated into mobile apps.
Founded in 2008, PrizeLogic is the largest independent digital engagement company and a trusted partner to both Fortune 500 brands and leading agencies. The company’s solutions combine incentives, experience and insight to influence behavior more effectively across the customer journey. The PrizeLogic Engage Platform powers loyalty programs, sweepstakes, contests and rebate programs for clients such as MillerCoors, PepsiCo, Samsung and Capital One. For more information, visit www.prizelogic.com.
Sportradar is the leading global provider of sports data intelligence. The nexus between sports and entertainment, the company serves leagues, news media, consumer platforms and sports betting operators with deep insights and a suite of strategic solutions to help grow their businesses. Sportradar is the trusted partner of more than 1,000 companies in over 80 countries and serves as the official partner of the NBA, NFL, NHL and NASCAR as well as FIFA and UEFA. It is also the only provider entrusted to work with the US sports leagues in an official capacity to distribute sports data (NBA and NHL) and AV rights (MLB) around the world for betting purposes. The company monitors and delivers insights from more than 400,000 matches annually across 60 sports categories, having developed the industry’s most proficient software while setting new standards for speed and accuracy. With deep industry relationships, Sportradar is not just redefining the sports fan experience; it also safeguards the sports themselves through its Integrity Services division and advocacy for an integrity-driven ecosystem that is fair to partners, players and fans. For more information, visit www.sportradar.com.