PrizeLogic Announces Appointment of New Chief Revenue Officer
Brian Slitt joins PrizeLogic as CRO, bringing 20+ years of building, transforming, and leading high-performance Sales and Client Success teams across both AdTech and MarTech
PrizeLogic, the largest independent incentivized engagement company whose clients include PepsiCo, Molson Coors, Lowe’s and Samsung, announced today the appointment of Brian Slitt as the company’s first Chief Revenue Officer. In this newly created role, Slitt will identify new revenue opportunities and pioneer new markets for the company.
“Brian is a tremendous leader with a proven track record for growing revenue, developing strong customer relationships, scaling partnerships, as well as building and coaching world-class teams,” said Ryan LaMirand, CEO of PrizeLogic. “His leadership will be critical to our evolution and continued growth. We’re thrilled to have him on board.”
Prior to PrizeLogic, Brian was EVP, Enterprise at InMarket where he was on the management team as part of the acquisition of NinthDecimal. As CRO at NinthDecimal, Brian led the transformation from a Media company to an Insights/Data/Measurement/Platform company overseeing teams across Sales, Client Success, Partnerships, Measurement, and Revenue Operations.
“I’m excited to join the PrizeLogic family and be part of an incredibly talented team that continues to accelerate growth for both consumer and client engagement,” said Brian Slitt, CRO. “Brands more than ever need to establish direct to consumer engagement with their brands and PrizeLogic is ideally positioned to help.”
Brian has a bachelor’s degree in Government from Connecticut College and resides in Ashland, Massachusetts with his wife and two children.
Founded in 2008, PrizeLogic is the largest independent digital engagement company and a trusted partner to both Fortune 500 brands and leading agencies. The company’s solutions combine incentives, experience, and insight to influence behavior more effectively across the customer journey. The PrizeLogic Engage Platform powers loyalty programs, promotions, and rebate programs for clients leading agencies and Fortune 500 brands such as Molson Coors, PepsiCo, Samsung, T-Mobile, Lowe’s, and Capital One.