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PrizeLogic Announces CEO Transition To Position Company For Next Phase Of Growth

Ryan LaMirand to succeed Keith Simmons as CEO; co-founder Simmons becomes chairman.

PrizeLogic, the largest independent incentivized engagement company whose clients include PepsiCo, MillerCoors and Samsung, announced today the appointment of Ryan LaMirand to Chief Executive Officer. LaMirand succeeds co-founder and CEO Keith Simmons, who will assume the role of Chairman of PrizeLogic’s board of directors and will remain as an active advisor of the company.

LaMirand is an accomplished leader with a strong portfolio of successes in leading the start-up, growth and optimization of a number of digital and high-tech businesses.  He has delivered innovative solutions in multiple markets and geographies, having built global data systems, data and operations centers, created data products, developed SaaS offerings, grown partner ecosystems and created/delivered consulting services. Prior to joining PrizeLogic in early 2018, Ryan was Vice President of Global Partner Development for Acxiom. Ryan led Acxiom’s Programmatic partner ecosystem and Data-as-a-Service (DaaS) partners to advance data-driven marketing and advertising globally.  These partnerships provide an open ecosystem for connecting advertisers and publishers safely with the data and tools necessary to effectively market to consumers.

“I am both humbled and honored to lead such an amazing organization,” said LaMirand.  “I look forward to continuing the journey we started together. The PrizeLogic brand has never been stronger – synonymous with trust, innovation, independence and industry leadership. I would also like to congratulate Keith on his new role as Chairman and look forward to our continued partnership as we grow our business.”

Simmons, a pioneer in the online promotions industry, has been instrumental in the development in over 14,000 interactive promotions for the world’s largest brands. He co-founded PrizeLogic in 2008 with the goal of using incentives to get consumers to react, tell us something about themselves and ultimately help brands sell smarter.

“I would like to congratulate Ryan in his new role,” said Simmons. “I know we truly are in great hands.”

About PrizeLogic

Founded in 2008, PrizeLogic is the largest independent digital engagement company and a trusted partner to both Fortune 500 brands and leading agencies. The company’s solutions combine incentives, experience and insight to influence behavior more effectively across the customer journey. PrizeLogic is proudly overseen by its original, founding leadership in partnership with North Carolina-based partner Pamlico Capital, which is focused on aiding in the company’s continued business growth and development. PrizeLogic offices are located in Southfield, MI (HQ), Scottsdale, AZ, New York, NY, Chicago, IL, Los Angeles, and Mexico City, MX. The PrizeLogic Engage Platform powers loyalty programs, sweepstakes, contests and rebate programs for clients such as PepsiCo, MillerCoors, Samsung and Capital One.

PrizeLogic is now part of Clarus Commerce, the leader in premium loyalty solutions.