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PrizeLogic Names Ryan LaMirand Chief Product Officer

Former Acxiom Executive in Data, Publishing and Digital Media Joins At Time of Unprecedented Growth

SOUTHFIELD, Mich. – PrizeLogic strengthens its US team with the hire of Ryan LaMirand as Chief Product Officer.  Prior to PrizeLogic, Ryan was Vice President of Global Partner Development for Acxiom.  His new position with PrizeLogic is effective immediately.

“As PrizeLogic’s first Chief Product Officer, Ryan will be focusing on the transformation of our consumer engagement services, evolution of our platform strategy, inclusive of consumer engagement, loyalty, data and analytic capabilities,” said CEO Keith Simmons.  “As the largest independent digital engagement agency, we are committed to driving innovation to delight and provide value for our clients and their consumers.”

Prior to PrizeLogic, Ryan was Vice President of Global Partner Development for Acxiom. Ryan led Acxiom’s Programmatic partner ecosystem and Data-as-a-Service (DaaS) partners to advance data-driven marketing and advertising globally.  These partnerships provide an open ecosystem for connecting advertisers and publishers safely with the data and tools necessary to effectively market to consumers.

Ryan is an accomplished leader with a strong portfolio of successes in leading the start-up, growth and optimization of a number of digital and high-tech businesses.  He has delivered innovative solutions in multiple markets and geographies, having built global data systems, data and operations centers, created data products, developed SaaS offerings, grown partner ecosystems and created/delivered consulting services.

Regarding his new role, Ryan LaMirand, Chief Product Officer, PrizeLogic said, “I’m excited to build upon PrizeLogic’s extraordinary legacy of successful direct to consumer brand engagements and furthering the innovative culture with our incredibly talented team.”

Ryan has a bachelor’s degree in Computer Engineering from Michigan State University and a Master’s Degree in Business Administration from the University of Chicago, Booth School of Business with concentrations in Finance, Strategy, Marketing and Entrepreneurship.

About PrizeLogic

Founded in 2008, PrizeLogic is the most trusted digital partner for results-driven incentivized consumer engagement programs. Millions of consumers have participated in more than 6,000 promotions launched by PrizeLogic since inception. PrizeLogic’s in-house experts provide services ranging from strategy, user experience and creative, to technology and analytics, to security, legal and fulfillment, with all team members based in the U.S. to ensure efficient and timely execution while maintaining creative excellence. The Company consistently innovates in order to keep brands relevant in an evolving digital world. PrizeLogic is proudly overseen by its original, founding leadership in partnership with North Carolina-based partner Pamlico Capital, which is focused on aiding in the company’s continued business growth and development. PrizeLogic offices are located in Southfield, MI (HQ), Scottsdale, AZ, New York, NY, Chicago, IL, Los Angeles, CA, Atlanta, GA, and Mexico City, MX.

PrizeLogic is now part of Clarus Commerce, the leader in premium loyalty solutions.