Fire Drills & Real-time Promotions
Own the moment, a sporting event, or even a day of the week with a real-time giveaway triggered by real-life action.
Our proprietary real-time chance-to-win promotions give brands the ability to activate and engage consumers based on real-life events. Sports scores, live event promotions, weather milestones, holidays, even days of the week or times of day can trigger an instant giveaway.
Brands can announce Fire Drill giveaways via social accounts or other owned and paid media channels – instantly triggering a race to claim the limited-time, limited-quantity offer or reward (and conditioning consumers to watch for updates from the brand).
Which marketing objectives do real-time promotions achieve?
- Real-Time Activation
- Event Activation
- Sponsorship Activation
- Product Sampling
- New Product Introduction
- Social Activation & Engagement
- Efficient Offer Distribution
- Sales, Demand, & Traffic Generation