Instant Wins
Drive participation frequency with instant win games and experiences.
The prospect of immediate gratification ensures more frequent consumer engagement, which is why instant win programs are popular with brands as well as consumers. Participants find out if they’ve won in the moment, with winners selected randomly throughout the promotion period – either at “seeded” win times or based on their overall odds of winning.
Instant win experiences can take a variety of forms – from turnkey branded ‘spin-to-win’ or ‘scratch-to-reveal’ activities, to custom 3D animations or video-based engagements – and each experience can be a stand-alone program or leveraged in conjunction with a sweepstakes or other promotion type.
Which marketing objectives do instant win promotions achieve?
- Awareness
- Brand Engagement
- Education
- Data Acquisition
- Customer Acquisition
- Data Acquisition
- Email Acquisition
- Social Acquisition
- Loyalty Acquisition
- SMS Acquisition
- Mobile App Download
- Mobile App/Cross-Channel Trial, Adoption & Usage
- Sales & Traffic Generation (when tied to purchase)
- Media Spend Activation
Instant Win Types
Quick Picks
Templated Instant Win Games
Custom Instant Win Games
Text-to-Wins
Purchase-Based Instant Wins
Promotional Enhancements
Audience Activation
Drive program participation more efficiently with your existing media
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